Adventures In Real Estate

best real estate books for modern realtor

6 Best Books for New Real Estate Agents

I love to read. Every time I become enamored with a new hobby or career path, I devour all the books I can find on any given subject.  I started seeking out real estate books when I was studying for my license, and I was surprised to find that there aren’t all that many books […]

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apps on an iphone screen

3 Essential Apps for Realtors

As a real estate professional, there are certain tech tools I rely on to help me run my business. While there are actually more than three, the following trio have really been put to the test during the recent summer selling season: 1) Realtyzam – Accounting Software for Real Estate Agents My absolute favorite app […]

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real estate agents in mt shasta ca

“Who’s Your Realtor?” Commercial

In 2016, the California Association of Realtors (CAR), embarked on an epic advertising campaign titled, “Who’s Your Realtor?” One of the many elements of the campaign included videos that Realtors® can customize with their own branded title slide at the end. See how mine looks in the video above. Want to create your own? Visit […]

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Mt Shasta Real Estate Agent Nikolas Allen

“Who’s Your Realtor?” Ad Campaign

The California Association of Realtors (CAR), did a big advertising push this year with campaign titled, “Who’s Your Realtor?” One of the elements of the campaign included videos that Realtors® can customize with their own branded title slide at the end. See how mine looks in the video above. Want to create your own? Visit […]

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The Myth of The “Perfect Buyer”

There are a few phrases that you hear over and over when speaking with homeowners who are considering selling their house. One that I’ve heard a lot lately is the Seller who is looking for “the perfect buyer.”

When I first heard that phrase, I didn’t quite know what it meant. After hearing it repeated several times in different scenarios, I started to realize that it actually translates into multiple meanings.

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Your Online Presence Speaks Volumes

Vetting Home Buyers on Facebook

We’ve all heard horror stories about how someone’s online activity has gotten them in trouble out in the real world. I personally know more than one person who has been fired from a job for ranting about their boss on Facebook.

There was a recent high-profile case of a Yelp! employee who was fired for writing a disparaging blog post about the company on Medium, and similar stories pop up in the news every week.

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Young homebuyers venturing into the great unknown.

Two Sellers Face The Great Unknown

I was at a listing appointment recently with a couple—let’s call them Ralph and Rita—who had built an adorable cabin in the woods. The solar-powered property was off the grid and also included a tiny guest cottage, workshop, and garage. It was clear that Ralph and Rita had put a lot of love, hard work, […]

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Emergency Room entrance

Emergency Room Realtor

The ink on my brand new Real Estate license was barely dry when I set out on my very first listing appointment. Since I was a newbie, I brought JZ, a Broker from my office, with me to make sure there was no oversight on my part.

The sellers were an adorable elderly couple—let’s call them Dottie and Frank—who were full of pep and personality, but were a little challenged when it came to deftly navigating steps, stairs and rough terrain.

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